Before getting into this email…

I put together a full course on how I fix lead quality for my clients. Want to check it out? Click here for the details.

A lot of people in the online business world have this aggressive, myopic focus on monthly recurring revenue (while disregarding every other aspect of their business finances).

I think this is indicative of the fact that a lot of people don’t really understand how wealth works at a high level (and is ultimately a function of business owners who still live paycheck to paycheck).

Cashflow is simply an element of wealth (not the end-all-be-all).

I would argue that the #1 most important element of wealth is asset ownership.

Ultra-wealthy people are, by definition, ultra wealthy because they of the things they own:

• Real estate

• Stocks/Crypto

• Businesses

These are ultimately just assets that they own which go up over time (and ideally help them to legally avoid taxes).

The reason Elon Musk is the wealthiest man in the world isn’t because of a massive salary…

It’s because he owns 20% of Tesla.

The reason Jeff Bezos is right up there too is because he owns 9% of Amazon. 

If you were to look at it on a smaller scale level…

If you owned $10M worth of Miami real estate (condos in Brickell) in 2018 and held onto it…

Those properties are probably worth somewhere in the range of $25M now in 2024.

You really didn’t have to do much of anything at all either.

Sure you probably doubled the price of rent (to increase your monthly cashflow)...

You also probably put some money into the properties (for tax deductions)...

But ultimately the fact that your assets have gone up in value by $15M is the main factor in driving up your net worth.

(not the fact that you saved a few extra hundred thousand dollars due to increased rent).

Most people don’t look at their businesses this way.

They’re so lethally focused on increasing monthly recurring revenue that they disregard tons of other factors…

I would argue that the biggest one is that they fail to make the necessary investments to build real enterprise value and make their business a valuable and sellable asset.

There’s a 1,000,000 different ways to increase the value of a business…

• You can build proprietary tech…

• You can improve sales and marketing bottlenecks to become more profitable… 

• You can hire a C-suite so that the company can run independently of you…

All of these things are great.

But one of the easiest ways that any business owner can improve the value of their business, practically overnight, is to get their email list dialed in.

An email list is an asset within the business.

Unlike a social media account, you own it and it can’t be shut down or taken away from you.

When managed by someone who knows what they’re doing, email marketing inserts profit directly into the business consistently and predictably.

I’ve never sold a company before…

But I have 5 different friends who have (that worked closely with business brokers and M&A consultants throughout the process).

Every single one of these people mentioned the importance of “internal business assets.”

Think about the mindset of a person buying a business:

1. A buyer wants to be able to come in and seamlessly take over the business (or hire someone to do so)

2. Allocate capital to areas of the business where they can reliably generate a return and increase the value of the business

3. Flip the business for a profit within a few years

They want to do this in the most efficient + lowest risk way possible.

Anything that contributes to THIS ^ makes you more attractive to a potential buyer (plus increases the amount you can sell for).

If you have an email list dialed in with proven automations + broadcast strategy…

A buyer knows that they can substantially increase revenue by simply increasing the volume of leads going into the welcome sequence.

In other words…all they’ve gotta do is ramp spend on paid traffic.

This is simply a function of understanding lead indicators + lag indicators.

A highly profitable email list increases your value to a potential buyer. 

If you are looking for some help managing your email list so that you can increase the value of your business at the time of sale…

Reply to this email and we can chat.

Most of my clients are:

• In the $3-5M/year range

• Spending $50,000-$100,000/mo on a VSL funnel

• Have an existing email list that is generating revenue

I’m pretty flexible in terms of pricing (whether it’s flat retainer, rev share, or mix of both) but on average my clients pay me in the range of $5,000/mo.

So if you’re interested in working with me…

Shoot me a reply now and we can set up a time to chat.

Damon