I ran 5 miles this morning and forgot to eat afterward.

BUT I did have time to take an offensive quantity of stimulants drugs before hopping on my 12 hour flight to Oahu.

So my mind is firing on all cylinders right now.

In this email today I want to break down a HUGE breakthrough moment in my life from a decade ago.

This changed EVERYTHING for me and it’s possible it could change your life as well.

Let’s dive in…

I had a HUGE realization during my sophomore year of college that completely changed my life. 

I realized that the more I cheated in school - the better my grades were.

I worked REALLY hard in school but I was never GOOD at school.

• I was a college athlete

• I was always strapped for time

• I had to miss class practically every week in the spring

Plus - I just sucked at taking tests.

One time after studying for DAYS and still getting a D in this idiotic required class called Math Powered Flight…

I decided, 

“Damon, if you don’t find a way to figure this out, you’re gonna be academically ineligible, you’re gonna let your team down, and you will lose your scholarship.”

I decided - enough was enough.

I needed to channel my inner Martin Shrkeli.

It was time to start cheating.

I allocated time AWAY from studying and allocated time TOWARD finding old copies of tests and building relationships with other people who were good at cheating…

I made friends with the frat guys (they weren’t my cup of tea but they were experts at cheating).

I made friends with people who were taking the same class as me but had the exams a few hours before me. 

I also just started paying people off (you’d be surprised what a college student will do for $20).

Once I started cheating heavily in school...

I went from a 2.2 GPA my first 3 semesters to a 3.2 in my final 5 semesters.

Still not good…

But it was “good enough” to get me a solid job out of college which was the ONLY reason why I went in the first place.

…and that wouldn’t have happened if I hadn’t cheated my way through every step of the way.  

A lot of people would finish a story like this and say, 

“But I regretted cheating in school for XYZ reasons and I wish I had played it straight.”

I don’t.

Fuck that shit.

I have zero regrets. 

Well actually I have two:

A) I should have started cheating earlier and

B) I should have cheated more

The class material I learned in college was 100% irrelevant to my life today.

BUT

You know what is relevant?

Resourcefulness.

Finding a way to get a result with limited time and limited capital. 

I have to be resourceful and find ways to make things happen every single day in my business.

And cheating on tests 100% taught me that skill.

Also…

One of my personal rules I live by in life is:

“Break Rules Not Laws.”

People “cheat” in business all the time.

People swipe my emails, ads, and VSL’s.

I also swipe other peoples emails, ads, and VSL’s.

I’ve helped my clients swoop good employees (who were underpaid) on multiple occasions.

This stuff is simply a part of the game.

There’s nothing illegal about it whatsoever.

So what does this have to do with you?

In business and in life, I believe it’s super important to get out of the whole “employee/student” mindset which can basically be comprised of doing what everyone else tells you to do.

You should ALWAYS be looking to get the result in the easiest and most efficient way possible while maximizing your resources.

In school - it is MUCH easier to pay an upper class men $20 to get a test bank then it is to spend 20 hours studying for a midterm (where you’ll probably still get a worse grade).

That is a hill I’m willing to die on.

I will encourage my future kids to do the same BECAUSE the resourcefulness is much more valuable than the subject matter.

In marketing…

It is MUCH easier to find a competitors VSL that you know is crushing and swipe it than it is to write your own VSL from scratch.

In business as a whole…

It is simply more intelligent to follow proven processes and model what’s already working than it is to try and reinvent the wheel.

I always try to keep this in mind in everything that I do.

That’s it for today.

Have any thoughts/comments? Shoot me a reply I’d love to hear from you.

• Damon

P.S.

I shot a video breaking down my new favorite ESP that I’ve been using this year.

Check it out here: